For the first time in Emmy history,
not one program nominated for best drama series was from a major broadcast
network.
Yet Sunday night's 64th Annual Primetime Emmy Awards still managed
to attract a slightly larger audience than last year.
ABC's telecast delivered 13.2 million viewers, up 6 percent from
the 2011 telecast on Fox. Among adults 18-49, however, the show declined 10
percent to a 3.8 rating — tying the all-time Emmys low from back in 2008.
Though creatively hit-and-miss, producers kept the show on
schedule, wrapping at three hours (even if that meant playing off the
"Modern Family" team and "Game Change" winner Julianne
Moore to keep things moving). Critics gave high marks to host Jimmy Kimmel's monologue (though not his Botox-punching cold
open bathroom skit).
Some of the pre-taped sketches, such as re-imagining AMC's
"Breaking Bad" as "The Andy Griffith Show," also drew
laughs. A social media prank where Kimmel encouraged viewers to tweet that
Tracy Morgan passed out onstage and tell people to switch on the show seemed to
fall flat (looking at the half-hour ratings throughout the telecast, the
gimmick didn't seem to spike viewership, either).
On the awards front, many of the winners were very predictable, with ABC's "Modern Family"
taking home the award for best comedy yet again (full winners list). But Showtime's freshman drama
"Homeland" broke "Mad Men's" four-year winning streak for
best drama series, while fellow newcomer, FX's "American Horror
Story," lost its bid to capture a top category win by aiming for best movie or
miniseries.
By James Hibberd, EW September 24, 2012

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